Blogging holds the top spot for future plansA colleague of mine ran a simple experiment on a few of his sites recently. I believe this was a 2 day experiment and took a lot of effort on his part. Therefore, I am grateful that he was kind enough to share the results with me so that I could report them to my audience here on my site. The site that would be nothing without my loyal fans, Siteplexx. Spencer Begnaud, who will be joining me as an author on Siteplexx soon, ran a survey on 4 of his major sites.
So without further ado, let’s discuss the results of the survey now. Blogging has overtaken Youtube as the number one thing marketers plan on increasing in the year 2014. From the survey taken, 68% of marketers plan on increasing their use of blogging. Blogging jumped two spots from last year with popular sites like YouTube, Twitter, LinkedIn, and Facebook finishing the top 5. Personally, as I’m sure you all already know, blogging is a very powerful tool. I personally never leave home without it. Um.. yes, I mean that literally. I have a wonderful WordPress App on my new Windows Phone 8.1 device, and I carry it with me everywhere just in case I feel inspired and need to make a post from the grocery store or Home Depot. For those of you who are dying to know, I’m sporting the magnificent Nokia Lumia 1520 phablet with the giant 6 inch display screen. You want another fun fact? The Nokia Lumia 1520 phablet holds the record for the largest display of all the phablets that have recently come out. Now, I admit, I do look funny with that giant next to my ear, but that’s why I also sport a Nokia Lumia 1020. It is quite a bit smaller, but who says size matters when you have 41 mega-pixels under the lens. So now that we got that out of the way and everyone knows that I’m partial to Windows Phone, just call me the Windows Phone guy. From a very young age, I was taught that if I had nothing nice to say, then I shouldn’t say anything at all. Sorry mom, but I’m going to at least have to mention that I am very relieved that I no longer have an IPhone in my pocket. You couldn’t pay me to go back. Well, it depends on how much money you’ve got, but then I would just be walking around with 3 phones.
I thought that I would throw those fun facts about myself in there to lighten the mood a little. Statistics can be very boring although quite useful. So before I get any further off track here, let’s review. If you are a visual person, then you can take a look at the pie chart below and look at the numbers in a way that they make sense to you. The bottom line is that blogging is “in” and killing all of our beloved social networks when it comes to online marketing. In my experience, blogging should be used in conjunction with all of these social networks in order to get best results. I can promise you that if you play your cards right and utilize all of these resources correctly, you will have a much better outcome. For those of you that are using social networks in your marketing strategy, I want you to try something and report the results in the comments below. It will be a great experiment that will show us just how powerful having a social network strategy in your marketing plan really is. I want you to stop posting or sharing to just one of your social networks for a week. Do that and monitor the result. Is there anyone brave enough to do it? I know I’m not, but I am curious to see who is.
Facebook and LinkedIn are the two most important social networks
When asked to choose one platform 54% of marketers selected website giant Facebook as their platform of choice. LinkedIn was Facebook’s closest competition with 17%. Facebook clearly is the most popular platform increasing 14% from last year.
Marketers most interested in Google Plus
Google+ is the social media platform that marketers want to learn more about edging out LinkedIn and Facebook. Over 60% of businesses plan on increasing their Google+ activities. With Google playing an important role in marketing online, Google+ is an easy way to improve search visibility for your website.
Original written content the most important kind of content
Original written content became the single most important form of content as 58% choose it over visual assets. With blogging sites becoming more important high quality content is very critical in increasing your company’s exposure as well as increasing traffic to your website. The result of this study reinforces what we all already know. The inevitable, SEO is for people and not search engines. Don’t believe me? You’d better start believing now! Otherwise Google will send a big hairy Panda to come knock on your door. Trust me, you don’t want to mess with the Panda!
Podcasting on the rise
While only 6% of the marketers surveyed use podcasting as a marketing tool, an alarming 28% want to learn more about it and 21% plan on increasing their podcast activity in 2014. Podcasts allow the audience to gain a personal connection by hearing a voice which in turn can create loyal customers. Also, with how-to-video, and tutorials, podcasts are becoming very popular and a very inexpensive way to reach your audience.